Premium Class



Human Size

Located in the heart of Europe and internationally connected by an efficient transportation network, Lugano is a human-sized-city  that fully expresses the concept of Swiss Quality.

Lugano stands for high quality of life, political and economic stability, security and professionality.

Its traditional hospitality, international allure, scenic beauty and multilingual culture make it an ideal venue for SwissReLux.

A financial capital of global prestige: that’s what I saw in my mind when I think about Lugano, a pulsating center of international business that has managed to keep intact the welcome and elegance of a vibrant city.

Its strategic location in the heart of the continent, as a bridge between Northern Europe and the Mediterranean, has always made it a leading economic and commercial center.

And this is still the case today: the city constitutes the third-largest financial center in the federal government and is home to more than 6,500 lending institutions and financial and trust businesses.

With more than 150,000 residents, the Lugano district represents the fourth largest urban area in Switzerland after Zurich, Geneva and Basel, and is home to most of the more than 65,000  cross-border workers who work in Ticino on a daily basis.

Not only that, but Lugano is also the economic heart of Canton Ticino and the Insubric area, which includes the richest and most important provinces in northern Italy, representing an extraordinarily prolific catchment area.

Easily connected to international stopovers thanks to the international airports of Lugano Agno, Milan Malpensa, Milan Orio al Serio and Milan Linate, equipped with luxurious hotels and well-equipped facilities for trade fairs and congresses, Lugano is certainly the ideal city for professional meetings, as well as for pleasant stays to devote to leisure and relaxation.

The LAC cultural center, numerous museums, art galleries, and musical events of international scope make Lugano a city of extraordinary cultural vibrancy, which is why it is increasingly becoming a favored destination for business and convention tourism as well as a venue for trade fairs.

Lugano is a very active and future oriented city, home to a prestigious university and continually redeveloped by major projects in which famous architects from Ticino who have represented modern architecture in the world in recent years participate.

In recent years, the city of Lugano has initiated a series of diplomatic relations and negotiations with with a view to future collaboration in the fields of culture, trade, and relations.

This openness to the world fits very well with the philosophy of our event, to bring the best of the world’s tourism offerings to Lugano.



For years, the Lugano Exhibition Center has been the institutional venue for most of the trade shows organized by Promax Communication SA.

With its 12,000 square meters divided into 7 pavilions, it represents the largest exhibition space in Italian-speaking Switzerland. It is strategically

located within walking distance of downtown, the University and the Convention Center.

Given its close proximity to the city center of Lugano, all accommodations are easily accessible, as are connections to the airport, train station, and highway.